WORKSHOP
Our discovery workshop.
Our talented brand development team will partner with you to create sensational, exquisitely crafted brand strategies, designs, and experiences to help your organization knock it out of the park.
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This workshop is truly the launch pad to create your story and unique brand that will ultimately engage your clients in a way that positively impacts your business goals and objectives.
TOGETHER, WE DISCUSS:
CUSTOMER PROFILES
The customer profile creates a narrative for your ideal clients. They establish who the client is with a backstory, how they heard about you, and how your services solve their needs.
BRAND ATTRIBUTES
We explore and define six core brand attribute categories: feeling, voice, impact, culture, customer, and x-factor.
This emotional data mining provides us with all the information required to develop a completely customized brand deck which includes:
Position Statement
Brand Halos
Archetypes
Brand DNA
Brand Promises
Brand Actions
Value Proposition
Pitch
All of which is ultimately used to provide the direction for color theory, logo design, photography style, print and website design, copy writing, social media posts, and more.
